A template for forming a product strategy

Before you start

Much like my feeling with “product management”, product strategy is not strictly a science but more of an art.  It is also probably never finished.

This document doesn’t mean you’ll have a perfect product strategy but I use it to jog my memory on all the things I need to think about.

Enjoy.

Product strategy framework

1. Scope

‌Mission

‌How do you sum up what your team is doing in a sentence. Why is this important?

Metrics

‌What is the key output metric that you are trying to change? What are the leading metrics that predict this? Check that metrics are:‌

• Intuitive - engineers can understand them
• Directional - it's clear which way you want the metric to move
• Stable - the metric doesn't change much unless you do something
• In your control/sensitive - any changes to the metric are the result of your team's work
• Measurable - we can track and report on this metric