v1.0
Remember, not every piece of work requires a PRD. If it's 2 or more sprints (inc iterations), then it probably does as a rough rule of thumb 👍🏻.
Clear, outcome-oriented name (e.g., Improve Expert Activation Funnel)
Add links to product strategy here.
What’s broken or missing? Who is affected and how? Ensure we are distinguishing between what is a business problem and what is an end user problem - these can be different!
Pull out a quick snippet from your product/company strategy here
What does success look like? What is the key outcome and business metric you'll be moving?
Include user relevant metrics (e.g., increase engagement rate from 40% to 60%).